Privacy Policy

1. Introduction

Displyed ("we", "us", "our") operates the displyed.com website and the Displyed platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR), the German Federal Data Protection Act (BDSG), and other applicable data protection laws.

2. Data Controller

The data controller responsible for your personal data is:

3. Data We Collect

3.1 Information You Provide

• Account information (name, email address, password)
• Business information (store name, address, industry)
• Payment and billing information
• Content you upload (images, videos, text)
• Communications with our support team

3.2 Information Collected Automatically

• Device and browser information (type, version, operating system)
• IP address and approximate location
• Pages visited, time spent, and navigation patterns
• Referring website or source
• Device screen interactions (via Microsoft Clarity — see Section 5)

4. How We Use Your Data

• To provide, operate, and maintain our services
• To process transactions and manage your subscription
• To communicate with you about your account or our services
• To improve our website and user experience
• To analyze usage patterns and optimize performance
• To detect, prevent, and address technical issues or fraud
• To comply with legal obligations

5. Cookies and Analytics

We use cookies and similar tracking technologies to collect information about your browsing activity. You can manage your preferences through our cookie consent banner.

5.1 Essential Cookies

Required for the website to function properly. These cannot be disabled. They include session cookies, CSRF protection, and language preferences.

5.2 Analytics Cookies

Help us understand how visitors interact with our website:

5.3 Marketing Cookies

Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. These cookies may be set by third-party advertising partners.

6. Legal Basis for Processing

• Consent: For analytics and marketing cookies (Art. 6(1)(a) GDPR)
• Contract: To provide our services to you (Art. 6(1)(b) GDPR)
• Legitimate Interest: To improve our services and ensure security (Art. 6(1)(f) GDPR)
• Legal Obligation: To comply with applicable laws (Art. 6(1)(c) GDPR)

7. Data Sharing

We do not sell your personal data. We may share data with:

• Service providers who assist in operating our platform (hosting, payment processing, email)
• Analytics providers (Google Analytics, Microsoft Clarity) as described above
• Law enforcement or regulatory authorities when required by law

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy. Account data is retained for the duration of your subscription and deleted within 90 days of account closure, unless required by law.

9. Your Rights

Under the GDPR, you have the following rights:

• Right of access — request a copy of your personal data
• Right to rectification — correct inaccurate data
• Right to erasure — request deletion of your data
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with a supervisory authority (see Section 14)

To exercise any of these rights, contact us at privacy@displyed.com.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption in transit (TLS/SSL), secure data storage, and regular security assessments.

11. International Data Transfers

Some of our service providers (such as Google and Microsoft) may process data outside the European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or adequacy decisions.

12. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal data from children.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website. Your continued use of our services after changes constitutes acceptance of the updated policy.

14. Supervisory Authority

You have the right to lodge a complaint with a data protection supervisory authority. The competent supervisory authority in Germany depends on the federal state in which the company is based.

A list of data protection supervisory authorities in Germany is available at: www.bfdi.bund.de

15. Contact Us

If you have questions about this Privacy Policy or your personal data, contact us: